Content. To be satisfied and to contain. Is your current content marketing strategy doing either of these things? Many web designers, both freelance and agency, require you to produce your content or to pay a little more for it. Before you opt into the "I want to save money" world of things, consider the long term benefit of having your content produced by an individual who does this for a living.
Jayson Demers of Forbes thinks that by the end of 2014, you should have hired a Director of Content. (The article can be referenced here). Obviously, you may not need to hire someone for that sole position if you are in a field that requires a set amount of content. You may even write it yourself... but to quote another silly-gone-viral-youtube video, "Ain't nobody got time for that."